Out-of-Home company oOh!media is partnering with Australian Open to offer advertisers creative templates.
oOh! signed an exclusive multi-year Out of Home partnership with Tennis Australia in 2023.
Advertisers can blend their brand creative with Australian Open visuals, live score updates, final match scores and highlights the best action from the tournament, for seamless integration with creative templates.
With full placement exclusivity, oOh! is also expanding content across its network, allowing tennis fans to engage at more locations and at more touch points throughout the country. This includes oOh!’s Office, Fly, Street, Road, and Retail environments.
oOh! will introduce the open to new high-traffic commuter environments in Sydney, including the recently launched Woollahra Council, Sydney Metro and the Martin Place Retail precinct.
oOh! group director, sales, Chris Freel said oOh! is excited to partner with Tennis Australia.
"We know that millions of Australians love the Australian Open and we can’t wait to bring more moments from this iconic event to the masses across the nation," Freel said.
"With our new creative templates and expanded network, we’re helping brands build fame in new and innovative ways.
"This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the world’s most popular sporting events.”
At this year’s event more than one million fans attended the two-week tournament, injecting $482 million into the Melbourne hospitality and tourism sector, with more than 1.5 million passengers moving through Melbourne Airport over its two weeks.
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