oOh!media has launched a large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara as it continues to build on its strategic expansion in Western Australia,
This high-traffic location in the City of Wanneroo, offers brands a prime opportunity to engage with audiences traveling from the Coast to the Swan Valley, at scale.
The new billboard, combines a dynamic digital face targeting westbound traffic and a classic eastbound face, providing versatility for creative campaigns.
Ocean Reef Road, positioned on one of the area’s busiest thoroughfares, connects directly to key arterial roads including the Mitchell Freeway linking to the CBD and the Tonkin Highway connecting to the airport.
This latest installation complements oOh!’s existing footprint, which includes its street furniture contract with the City of Wanneroo and the recently launched single-sided digital billboard in Como which benefits from connections to Optus Stadium, Crown Casino, and Perth Airport.
oOh!media sales director WA Chris Eyres said this new site in Wanneroo marks an important step in the company's continued expansion in Western Australia.
"The combination of digital and classic formats provides unparalleled flexibility for advertisers to engage commuters traveling in both directions," he said.
"With this site, we’re bringing oOh!’s premium capabilities to a high-growth area that has historically been underserved by large-format media, opening up new opportunities for brands to connect with commuters."
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