oOh!media is the major media partner of Sydney Gay and Lesbian Mardi Gras for the next two years.
The expanded agreement reflects oOh!’s commitment to fostering an inclusive and supportive environment for the LGBTQIA+ community, both within its workforce and throughout the broader Australian community.
For the past three years oOh! has worked with the Sydney Gay and Lesbian Mardi Gras and Sydney World Pride in 2023 as the official out-of-home media partner.
oOh! will once again return to the Mardi Gras parade with a float packed with employees in 2025.
The Sydney Gay and Lesbian Mardi Gras, marking its 47th year in 2025, runs from February 14 to March 2.
The ‘Free to Be’ theme will celebrate progress toward LGBTQIA+ equality while underscoring the ongoing global fight for true freedom and acceptance for all.
oOh!’s chief financial officer Chris Roberts is an executive sponsor of oOh!’s Pride Network
“As a creative, people-focused business, we thrive on diversity, and this partnership reinforces our resolve to create an environment where everyone can bring their full selves to work,” he said.
“By supporting the Mardi Gras, we’re reaffirming our company's purpose to make public spaces better and be a meaningful ally that reflects the rich diversity of the communities we serve.”
Sydney Gay and Lesbian Mardi Gras CEO Gil Beckwith said she is excited to be extending the relationships with oOh!.
“Their presence amplifies our message across the city and beyond, reminding everyone of the importance of LGBTQIA+ rights and the celebration of our community,” she said.
“oOh!’s support has a genuine impact, and we welcome its continued involvement at Mardi Gras.”
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