oOh!media has launched a double-sided large format digital billboard at one of Adelaide's busiest commuting corridors.
Part of oOh!’s Signature Series, the digital site at Gepps Cross joins two other major new out-of-home (OOH) builds oOh! has launched in Adelaide this year, including Mile End on South Road, one of Adelaide’s busiest corridors and a major arterial route.
The other is in Campbelltown on Lower North East Road, serving the hard-to-reach northeast at the high-dwell intersection of Payneham, Glynburn, Montacute, and Lower North East Roads.
Complementing oOh!’s investment in Adelaide is the installation of 60 digital panels across the City of Adelaide Street furniture network. This significant expansion follows oOh! securing the long-term contract in 2022.
The newly installed and upgraded digital assets, combined with oOh!’s existing network, delivers a 100% weekly reach within the City of Adelaide, contributing to a total network reach of 97% across the entire Adelaide market.
oOh!’s chief revenue and growth officer, Paul Sigaloff, said theongoing investment in Adelaide’s OOH advertising infrastructure underscores the company's commitment to providing brands with the most innovative and effective solutions available.
“The launch of the Gepps Cross digital billboard, along with our new builds at Mile End and Campbelltown, and the digitisation of our City of Adelaide Street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale across the South Australian capital," he said.
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