POLY, the creative and content innovation hub from oOh!media, has announced the leadership team who will work alongside advertisers and agencies to push out of home’s (OOH) creative boundaries.
Launched in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.
Peter Galmes has been named creative director, joining POLY from Ogilvy. With over 20 years’ experience, he has also worked at We Are Social, DDB and TBWA on some of the world’s biggest technology, pop-culture, and entertainment brands.
Tara Iwamoto was appointed POLY’s head of operations and creative, previously serving as director of studio operations for oOh!. Iwamoto joins from US-based pop-culture site POPSUGAR, where for seven years she held senior leadership positions with responsibilities for driving strategy, operations, and innovation.
Raen Waghorn-Hughes, POLY's new head of content, is a content and marketing professional with more than 10 years’ experience across both publisher and brand operations at publishers including Junkee Media and Fairfax.
Rounding out POLY’s leadership team is Richard Moore, announced as production director, who started in OOH at oOh! three years ago as creative production manager before being promoted to lead the company’s production capabilities.
Neil Ackland, POLY CEO and chief content, marketing and creative officer, oOh! said: “The reaction since launching POLY has been incredibly positive with marketers and agencies embracing the opportunity to push the boundaries of creativity in OOH.
“We have built a team that thinks idea first, but with a depth of knowledge and IP in OOH, which we think offers something unique and compelling in a space that is only going to grow and innovate.
“oOh! remains focused on attracting and retaining the best talent in market and in Peter, Tara, Raen and Richard, we have assembled a leadership team of experienced creative leaders and I’m delighted to be working alongside them all and the rest of the 20-strong POLY team.”
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