oOh!media has appointed Emmalee Crellin to the newly created role of head of data sales.
Crellin will be responsible for supporting data-led campaign solutions, streamlining client interactions with the oOh! network and making it easier to achieve their advertising objectives through targeted campaigns.
Working within the sales support team and reporting to Ivan Gridchin, group director - product, data sales & solutions, Crellin will leverage oOh!’s out of home data agreement with Unpacked by Flybuys, as well as the partnership with Westpac DataX, which taps into weekly consumer behaviour across more than 12 million transacting customers across 800 buyer segments.
“Em’s appointment reinforces our leadership position in delivering measurable, data-led campaigns. It also reflects our ongoing commitment to ensure advertising and agency partners have access to the most premium audience spending data and insights," oOh! chief revenue and growth officer Paul Sigaloff said.
"She brings a wealth of knowledge from her previous data strategy roles, and working collaboratively with our sales team, will guide clients towards effective, sophisticated, data-driven buying practices. I’m delighted to welcome her to the oOh! team.”
Crellin joins oOh! after more than five years at Yahoo where she served as a senior data and insights strategist, overseeing the commercial data strategy and key growth drivers for the business across Australia and New Zealand.
Crellin said the opportunity to transform and simplify OOH campaign planning and measurement by leveraging oOh!’s industry leading data suite is exciting.
"By utilising our exclusive data agreements, we can deliver targeted and effective campaigns that enhance advertising strategies and higher ROI for our clients."
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