oOh!media and its creative and innovation hub POLY have launched an interactive and personalised OOH campaign for ANZ Falcon.
This latest iteration of the ANZ Falcon campaign blends physical and digital to transform OOH into an engaging platform, where users can scan a QR code and take a selfie via the ANZ Falcon Lens website.
Using AI technology, the selfie is then automatically transformed into a personalised falcon which displays on the screen in the next display loop, connecting the user and the campaign in real time.
ANZ is a principal sponsor of oOh!’s expanded Out of Home coverage of this year’s Australian Open which will bring all the key match scores and highlights from the tournament to more Australians than ever before across oOh!’s office, fly, street, road, and retail digital networks. Panels near Rod Laver Arena will also feature tennis-themed Falcon creatives during the first Grand Slam in 2025.
Josh Gurgiel, head of POLY, said this activation pushes the limits of OOH by adapting mobile device-centric concepts to amplify interactivity and reach.
"ANZ’s decision to collaborate with oOh! further highlights OOH as a transformative and innovative medium that drives brand fame and audience engagement," he said.
ANZ and POLY partnered with creative agency Special, media agency PHD and T&DA, ANZ’s development team, to conceptualise this technology-driven campaign.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.