oOh!media has added 12 new shopping centres across Australia to its retail media portfolio.
The company has also acquired Blue Tongue Outdoor, expanding its presence with 23 more retail centres in Adelaide.
The 12 new oOh! retail centres located across every Australian mainland state are prime destinations for essential shopping needs.
They include Town Hall Square in Sydney’s CBD: a busy thoroughfare convenience centre connecting Town Hall train station to Kent Street; Kingston Village Square in Victoria, Market Central in Lutwyche, Queensland, situated in one of Brisbane’s emerging suburbs, and the Butler Central in WA.
In South Australia, oOh! has added 23 retail centres in Adelaide following its acquisition of Blue Tongue Outdoor. The deal extends oOh!’s long-term partnership with Blue Tongue Outdoor, and involves its owner, David Widdop, who will now work within oOh! to implement the commercial network strategy across South Australia.
In its retail network in the past six months, oOh! has installed more than 200 new digital screens across the country and completed digital upgrades at more than 20 centres, including nine of the 12 newly acquired ones.
The company has completed the installation of digital screens at more than 50 Drakes Supermarkets stores in South Australia and Queensland.
"Our investment in adding these retail centres reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. This expansion ensures we can deliver impactful, real-time engagement where it matters most," oOh! chief commercial operating officer Robbie Dery said.
"Fully digitising our retail network and leveraging advanced digital capabilities and data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients."
Widdop of Blue Tongue Outdoor said the company has had an amazing partnership with oOh! since 2008, and he's excited to continue working with the team.
"oOh!’s expertise in Out of Home is unrivalled, and I am eager to collaborate with them on managing the transition across 23 of our retail centres in South Australia," he said.
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