oOh!media has secured one of Australia's largest retail curved wall-mounted LED digital screens at Melbourne Central as part of a rollout of 23 new and upgraded digital assets by GPT Group across its retail centres.
Spanning 40 meters long, the first-of-its-kind digital clock wrap installation leverages the famous Melbourne Central Clock which draws crowds daily with its grand mechanical display.
Another 12 high impact digital screens at the entrance and exit of Melbourne Central’s station have been installed.
Shopping centre sales rose by six percent to $173 billion last year and oOh! added 35 new centres and 500 digital panels to its Retail portfolio which now sits close to 450 centres nationwide.
At Highpoint Shopping Centre in Melbourne West, Victoria’s third-largest shopping precinct, a large format portrait screen in the heart of the centre has been upgraded providing greater screen quality. Two new double-sided portraits have also been launched. A new double-sided portrait at Rouse Hill Town Centre in Sydney’s north-west has been added.
Melbourne Central, Highpoint, and Rouse Hill collectively attract more than 70.7 million visitors annually and generate $2.43 billion in sales. oOh! renewed a long-term agreement with GPT Group last year.
“Our continued commitment to launching premium digital Out of Home assets with GPT reinforces our position at the forefront of market-leading advertising solutions for brands," said Robbie Dery, chief commercial operating officer at oOh!.
"The launch of the digital clock wrap, along with 23 new digital assets across key GPT retail centres provides unparalleled opportunities for advertisers to engage millions of shoppers when they are in high-impact environments.
"We’re looking forward to another strong year in retail and the addition of innovative new digital assets will boost this significantly.”
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