Net media revenue in out-of-home (OOH) increased 8.07% to $1.301.8 billion in 2024, the Australian industry announced.
The December quarter was up 6.6% to $393.8 million.
Digital OOH (DOOH) revenue now accounts for 75.2% of total net media revenue, reflecting an increase from 73.4% in 2023.
"In a challenging and rapidly evolving advertising landscape, OOH delivers a powerful, non-intrusive presence that remains a trusted partner for media buyers navigating shifting priorities and economic pressures," Outdoor Media Association CEO Elizabeth McIntyre said.
McIntyre said the OOH sector remains primed for success, even in the face of challenges such as the election and rising cost-of-living pressures.
"MOVE2 will offer advertisers even greater precision in capturing seasonal and regional variations, enabling them to fine-tune their strategies for maximum effectiveness," she said.
"Coupled with ongoing advancements in DOOH, this adaptability is driving innovation and growth across the industry.”
“The ongoing investment and commitment from our members continues to empower advertisers with the advanced tools and insights they need to succeed, even in the face of economic uncertainty. With continued innovation and adaptability, OOH is primed to thrive in both flat and improving market conditions."
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