The out-of-home (OOH) industry has posted an increase of 10.06% in net media revenue for the September quarter, reporting $315 million, up from $286.2 million for the same quarter in 2023.
Digital OOH (DOOH) revenue accounts for 74.5% of total net media revenue year-to-date, an increase over the recorded 72.4% for the same period last year.
Year-to-date net revenue has increased 8.75% from the same time in 2023 and is $908.2 million.
Outdoor Media Association GM Kylie Green said the continued growth in revenue this quarter is a clear indicator of the industry’s strong momentum as it continues to evolve and thrive.
"The 10.06% increase in net media revenue highlights advertisers’ growing confidence in the effectiveness of OOH, particularly as digital innovations continue to enhance its capabilities," she said.
“The growth we are seeing this quarter is not just a reflection of past success but also a positive signal for what lies ahead."
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