OOH industry reports half-year results

Tânia Mousinho via Unsplash.

The Out of Home (OOH) industry today announced half year net media revenue of $478.6 million, up 19.5% from $400.4 million for the same period in 2021.*

The Outdoor Media Association (OMA) also reported that Digital Out of Home (DOOH) revenue accounts for 62.4% of total net media revenue year-to-date, an increase over the recorded 58.3%* for the same period last year.

Half-year net media revenue category figures from 2019 up to May 2022:

Category figures 2022^:

Roadside Billboards (over and under 25 square metres)	$223.1 million
Roadside Other (street furniture, bus/tram externals, small format)	$104.9 million
Transport (including airports)	$39.9 million
^^Retail, Lifestyle and Other	$110.7 million

Category figures 2021*:

Roadside Billboards (over and under 25 square metres)	$176.9 million
Roadside Other (street furniture, bus/tram externals, small format)	$97.3 million
Transport (including airports)	$27.2 million
^^Retail, Lifestyle and Other	$99.0 million

Category figures 2020*:

Roadside Billboards (over and under 25 square metres)	$131.4 million
Roadside Other (street furniture, bus/tram externals, small format)	$78.5 million
Transport (including airports)	$44.1 million
^^Retail, Lifestyle and Other	$71.1 million

Category figures 2019*:

Roadside Billboards (over and under 25 square metres)	$178.1 million
Roadside Other (street furniture, bus/tram externals, small format)	$126.2 million
Transport (including airports)	$84.0 million
^^Retail, Lifestyle and Other	$109.3 million

*Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to May 2022.

^ Figures may not add to total due to rounding.

^^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

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