oOh! Media posted flat revenue for the half year to December but reported double digital growth so far in calendar 2025.
Revenue was up 0.3% to $635.63 million in the six months. Profit was 5.7% higher at $36.577 million.
oOh!’s revenue growth so far in calendar 2025 is 14% March quarter media revenue was pacing 14% ahead on the the same three months last year.
The company said it expects to drive revenue and market share growth, with further tailwinds from future interest rate cuts and market growth. The OOH category is expecting mid-to-high single digit growth this year.
“After a disappointing first half, we took action to drive revenue and market share growth and right-size our cost base which delivered improved momentum in the second half,” said oOh! CEO Cathy O’Connor.
“Pleasingly, this momentum has accelerated in CY25, with double-digit revenue growth in February year to date.
“The focus on successful execution of our strategy is expected to accelerate our growth ambitions: energising our go-to-market, unlocking the full potential of our network and leading in retail media.
“By making it easier for our customers to work with us, providing them with access to the best assets and audiences, and partnering with retailers to explore new revenue adjacencies, we will continue to grow our market share in an improving OOH market.
“Winning three new customers for reo is a validation of our retail media offering and also our ambition to be the leading independent retail media business in Australia and New Zealand.
"The long-term growth outlook for OOH remains highly attractive, as the best performing category in media, having now surpassed 15% of total advertising spend.
“As the market leader, oOh! is well positioned to continue to innovate to deliver profitable growth and drive shareholder value.”
Results by sector:
Road
Road declined by 1% in CY24, as revenue growth cycled a strong comparative period. oOh! added over 50 new digital assets to its portfolio and strengthened its presence in Melbourne with the securing of rights to the landmark West Gate Freeway large format digital site, launching in July 2024. As part of this Victorian acquisition, a further eight new
large-format suburban sites are now operational.
Street Furniture and Rail
Street & Rail revenue grew 3%, with strong 2H growth of 8% driven by the Sydney Metro launch and an enhanced Sydney-Melbourne rail offering. In CY24, 224 new digital panels were commissioned, with the remaining 25% of Sydney Metro and 50% of Woollahra assets set for completion in CY25.
Retail
Retail was down 9%, primarily impacted by the non-renewal of the Vicinity contract. Adjusting for this non-renewal, revenue increased by 10% for CY24 driven by the accelerated digitisation of the remaining portfolio and addition of 439 new digital screens across 113 centres. oOh! is investing further in digitisation of its retail assets to offset the non-renewal of the Vicinity contract to ensure the Group maintains a Retail portfolio with the highest overall footfall across Australia and New Zealand.
Fly; City & Youth
Fly revenue rose 14%, led by the Melbourne Airport rollout, including a new immersive digital screen in the arrivals hall. City & Youth revenue increased 18%, reflecting the partial return of CBD office audiences. The segment, which operates on a variable rent model, remains highly attractive, with 21 new office tower assets commissioned in CY24.
The numbers for the half year to December 2024;
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