oOh!media has hired eight people to join its retail media division reo, including Ben Campbell, Nine’s former director of advertising and data products who joins as director of data, product and technology.
Announced at oOh!’s Outfront, reo - an end-to-end digital media sales solution to help retailers build and monetise their retail media networks - is broadening its focus to incorporate sales representation of retailers' assets across stores, websites, apps, and off-platform channels.
At Nine, Campbell led the commercial data and digital advertising product strategy, ad technology, digital sales strategy and enablement, and SMB ad platform functions. He was formerly the specialist sales director at Mi9 and head of digital commercial strategy at the Telegraph Media Group in London.
Also joining the reo leadership team, alongside general manager Barry McGhee, is Raen Waghorn-Hughes. She transitions from oOh!’s head of content to become director of operations, bringing digital media expertise across her role at oOh! and previously Junkee Media.
Alex Jensen also joins the team as commercial finance director after an internal promotion.
Steven Jones joins as retailer growth lead. With experience establishing one of Australia’s largest retail media networks, MixIn by Endeavour, Jones will drive retailer engagement and growth.
Heath Irving comes on board as product specialist from retail media platform Criteo, where he was APAC solutions consultant for enterprise.
Karlie Taylor joins as marketing manager; she most recently headed up marketing for SHOPLINE, a global unified commerce platform.
Rounding out the new hires are two business development managers. Clinton Angrove was most recently at Experian and was formerly the head of customer success at Australian retail media platform Zitcha. Rasheed Raman joins from The Trade Desk and will work with retailers to build and quickly mobilise their retail media offerings.
oOh!media chief content, marketing and creative officer Neil Ackland said the out-of-home company is delighted to welcome these eight retail media specialists to reo’s team of twenty professionals.
"They will bring market leading expertise across retail media sales, data, technology, marketing and operations, as we execute our mission to make it easy for retailers to create end-to-end media solutions that drive incremental growth and enhance customer engagement," he said.
PwC estimates the retail media category will hit $2.6 billion in Australia by 2026.
reo continues to actively hire for multiple roles across business development, sales and data.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.