OOH full year results for 2021

The out-of-home (OOH) industry today announced full year net media revenue results for 2021.

The industry saw a total increase of 24% on net media revenue in 2021.

Net media revenue for 2021 increased to $812.7 million, up from $655.2 millionfor 2020, across the following categories:

Category figures 2021:

Roadside Billboards (over and under 25 square metres)	$360.4 million
Roadside Other (street furniture, bus/tram externals, small format)	$190.8 million
Transport (including airports)	$48 million
Retail, Lifestyle and Other	$213.4 million

Category figures 2020:

Roadside Billboards (over and under 25 square metres)	$273.6 million
Roadside Other (street furniture, bus/tram externals, small format)	$154.2 million
Transport (including airports)	$62.4 million
Retail, Lifestyle and Other	$165 million

Digital Out of Home (DOOH) revenue accounts for 58.8% of total net media revenue year-to-date, an increase over the recorded 55.2 per cent* for the same period last year.

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