oOh!media has extended its partnership with the AFL for the 2023 Toyota AFL Finals Series and will feature the 2023 NAB AFLW Finals Series.
As the exclusive out-of-home (OOH) content partner, oOh! will deliver live scores, video highlights and match moments from the Toyota AFL Finals Series and NAB AFLW Finals Series.
Neil Ackland, oOh!’s chief content, marketing and creative officer, said oOh! continues to invest in a digital first future and this agreement builds on the company's purpose to make public spaces better, while giving advertisers the opportunity to integrate their brands alongside premium sport content.
"We’re delighted to extend the partnership and our relationship with the AFL to deliver the latest scores and key highlights from the men’s and women’s footy finals to sports lovers in OOH environments," he said.
oOh! trialled the broadcast of live scores and related sport content for the 2022 Toyota AFL Finals Series and this year’s Australian Open.
Kylie Rogers, AFL's executive general manager customer and commercial, said the AFL welcomes the opportunity to extend its collaboration with oOh! to not only bring the excitement of this year’s Toyota AFL Finals Series, but for the first time the NAB AFLW Finals Series, to more people than ever before.
"The response to the live scores trial we conducted last year was overwhelmingly positive and now we’re excited to expand on this in 2023 to ensure footy fans, outside the home, will not miss a moment of the action," she said.
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