oOh!media and the National Gallery of Australia have joined forces to present the nation’s largest outdoor art event across the oOh!media networks.
The Know My Name campaign features images of 76 artworks by 45 women-identifying artists from the National Gallery of Australia’s collection. They'll run on more than 1,500 locations across oOh!’s billboard, street, retail, office, café, venue and airport networks for six weeks.
The campaign seeks to support and champion some of Australia’s best female artists by bringing their works into the lives of everyday Australians.
oOh!media chief content and creative officer Neil Ackland says oOh!’s network was a powerful and unique way to take the Know My Name campaign beyond the walls of the National Gallery, reaching more than 12 million Australians in capital cities and regional areas.
“The campaign demonstrates our commitment to the equality conversation and is the perfect initiative to really showcase how oOh!’s network can be used as a public space medium, captivating and educating Australians with these astonishing works of art at significant scale,” Ackland says.
To ensure the campaign has the broadest possible reach, oOh!’s fully interactive Mobile Excite panels will bring the art event for two weeks in late March to a regional NSW town that doesn’t have a local gallery.
This will enable members of the public to view the works of art and use the interactive touch screen capability to learn about the artists.
Sally Smart, artist and member of the National Gallery of Australia Council, said the collaboration with oOh!media will help strengthen the Know My Name initiative by taking works of art to people around Australia, from major cities through to regional areas.
“Recognising and celebrating the work of women artists is the first step in addressing inequality and we hope that as many people as possible see their art, hear their stories and know their names,” she says.
The partnership with oOh!media is the first of a program of creative collaborations by the National Gallery of Australia to highlight the diversity and creativity of women artists through history to the present day.
Know My Name exhibiting artists include Del Kathryn Barton, Dorrit Black, Grace Cossington Smith, Olive Cotton, eX de Medici, Lesley Dumbrell, Cherine Fahd, Agnes Goodsir, Fiona Hall, Melinda Harper, Joy Hester, Nora Heysen, Mabel Juli, Mirdidingkingathi Juwarnda Sally Gabori, Inge King, Yvonne Koolmatrie, Rosemary Laing, Nonggirrnga Marawili, Tracey Moffatt, Ann Newmarch, Margaret Olley, Polixeni Papapetrou, Thea Proctor, Sally Smart, Robyn Stacey, Judy Watson, Nyapanyapa Yunupingu and Anne Zahalka.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.