Creative communications agency one green bean (ogb) has been added to Taco Bell Australia’s roster of agencies.
ogb will be working across influencer, social media and PR projects to support product launches and brand building.
Taco Bell Australia has 39 restaurants across the country. The company has plans to open in several more locations nationally.
Amber Abbott, managing director at One Green Bean, said the agency is thrilled to be working with Taco Bell in Australia.
"The brand has a cult following around the world and we’re looking forward to earning attention among an Australian audience for an adventurous brand, not afraid to do things differently," she said.
Andrew Howie, chief marketing officer at Taco Bell South Pacific, said since launching in Australia in 2017, company has seen steady growth of the Taco Bell brand locally with restaurants opening across QLD, NSW, VIC, and WA.
"We’re excited to appoint One Green Bean to support us as we enter a new stage of growth in Australia," said Howie.
"We know how important it is as a challenger brand in market to build brand love and an agency like one green bean is perfectly placed to help us do that – whether it’s through influencer, social or earned media.”
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