Omnicom reported organic revenue growth of 5.2% for the December quarter and the same for the full year, exceeding the advertising group's own estimates.
The company had expected a full year result of 4% to 5%.
Revenue was $15.7 billion for the full year and net income $1.4806 billion.
The company said the result was led by strong results for Media & Advertising across all geographies, particularly in the US.
The growth rate compares to Publicis Groupe’s 6.3% in the December quarter and 5.8% for the full year.
Omnicom CEO John Wren said the company’s strong operational execution gives him confidence for continued strength in 2025.
And he looks forward to the takeover of competitor IPG, which would create the largest global advertising group, overtaking both Publicis and the UK-based WPP..
"From this position of strength, we are incredibly well prepared for and excited about the complementary combination of businesses and cultures with our proposed acquisition of Interpublic,” said Wren.
“Together, clients and employees will benefit from expanded products to deliver superior creativity, innovation and effectiveness.
“We will also bring together unparalleled data assets to market, fueling leading creative, produced at scale, and activated by the world's top-ranked media practice to drive measurable sales.
“We see significant upside potential through expected revenue and cost synergies that can drive growth beyond what Omnicom was delivering alone."
Omnicom's 2024 numbers:
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