Omnicom has unveiled Omni Assist, the inaugural generative AI capability enabled by a first-mover partnership with Microsoft.
The global group says it is the first agency holding company to have enterprise access to the latest Open AI GPT models.
Omni Assist is a virtual assistant providing insights, notifications, and recommendations across every step of the workflow of the Omni open operating system, from audience development to planning, activation, measurement, and optimisation.
It is expected to reduce discovery from days to minutes, and with the ability to enhance communications across agency and client teams.
Omni Assist delivers on the primary promise of generative AI as outlined by Omnicom CEO John Wren: improving workflow in a way that enables Omnicom's knowledge workers to be more productive - and its agencies to add more value - in the marketplace.
"We're embracing Generative AI as quickly as possible to enhance the capabilities of our best and brightest people, and deliver better outcomes for our clients," said Wren.
Omni Assist was revealed during a Cannes Lions event celebrating Omni's fifth anniversary.
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