Omnicom Media Group (OMG) has poached Kristiaan Kroon from Fairfax to be the network's chief investment officer.
Kroon replaces Tony Harradine who was promoted to the chief investment role of OMG Asia Pacific at the end of last year. Kroon was previously head of national agency sales and commercial partnerships director at Fairfax for just over 12 months.
Kroon started his career in media in the UK with News International and then spent five years at Trinity Media Group.
He will lead strategic partnerships, investment and accountability across all OMG assets, delivering synergies and investment advantage in Australia.
OMG CEO Peter Horgan says: “We know he will bring further innovation to our partnership arrangements and how we extract business driving value for our clients. He reflects our values and brings a strategic perspective to deal architecture where we deliver in a way we can all be proud of.
"We thank Tony for the innovation he brought to the role and wish him the best in APAC. We are incredibly excited about working with Kristiaan."
Kroon will report into Horgan and will be joining OMG in March.
He adds: “I am very much looking forward to working with the dynamic and innovative team at OMG and contributing to the market leading momentum the group has with its clients and media partners”.
Fairfax has not announced who will replace Kroon.
OMG reshuffled its leadership in Australia last year with Horgan replacing Leigh Terry as CEO. As a result, Aimee Buchanan was recently promoted to CEO of OMD.
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