Omnicom is pulling together Omnicom Studios, eg+, Designory, Mother Tongue, Link9, and the production departments within creative networks and agencies to form a new practice area with a headcount of 3,000.
Omnicom Production, with Sergio Lopez, a former global chief executive of Publicis Production, as CEO, will provide content solutions through its network of studios.
"The need for global production that can efficiently deliver uncompromised, high-performing creative has never been greater. Omnicom's agile production proposition meets this demand head on," said Lopez.
"Today, clients are demanding more customised content to be delivered across more media channels than ever before, and at faster speeds.
"Omnicom Production will offer them the scaling and optimising they need for the modern world by bringing together diverse talent, skillsets, and the latest technologies."
The global advertising group says the unit is the latest move to transform Omnicom's content and production capabilities.
In 2023, the company announced a partnership with Adobe to provide its networks and agencies enterprise access to Adobe's Content Supply Chain solution. It then further invested in the area by acquiring the creative studio Coffee & TV and forming Omnicom Studios.
"Omnicom Production represents another bold step in the evolution of our content production offering, and we are excited to embark on this journey with Sergio at the helm," said John Wren, CEO of Omnicom.
"By unifying our production operations under one roof and connecting it to our data technology suite, we can provide our clients access to a wider range of talent, specialized skills, and services.
"This move will significantly accelerate how our clients can create content at scale in a simpler, more integrated and effective way."
Omnicom Production, headquartered in New York, will initially launch in the US.
Omnicom reported better than expected organic revenue growth of 4% in the March quarter, led by advertising and media, keeping the global advertising business on the road to superior results.
Revenue hit $US3.63 billion, an increase of $136.9 million, and ahead of analyst forecasts of $3.61 billion.
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