Omnicom Media Group (OMG) has been appointed as the media strategy and buying partner for The Warehouse Group and its family of brands, which includes The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
The Warehouse Group is New Zealand's largest retailer with consolidated revenue of about NZ$3 billion. Its stores sell outdoor and gardening equipment, sports goods, gardening, stationary, electronics and automotive parts.
The appointment follows a pitch process that involved a shortlist of New Zealand media agencies.
OMG will create a multi-dimensional organisational structure that will help TWG unify its approach to media, attribution and measurement.
The decision to appoint OMG was based on a scorecard of six factors, including New Zealand team strength and talent diversity; ideas and innovation; tools and capabilities; data-driven research and insights.
“We loved the innovation and customer insights that OMG brought to the pitch, and we believe they are the best partner to help us evolve our marketing as we find new ways to inspire and engage our customers throughout New Zealand,” TWG CMO Jonathan Waecker said.
Omnicom Media Group ANZ CEO Peter Horgan added: “We are delighted to be working with New Zealand’s leading retail group, and were struck by their resolve to transform and future proof their business. TWG issued a challenge to the industry that they needed a partner who could distil and leverage their many brands, products and data sources into a world-class, customer-centric offering.
“With more digital, data and tech specialists than most agencies have people, OMG are excited to be on this journey with TWG and determined that media will drive attributable uplift across their entire business.”
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