Nikki Grafton & Abby Parkin.
Omnicom Media Group (OMG) has named PHD New Zealand CEO Nikki Grafton to the newly established role of CEO OMG New Zealand.
This marks the separation under a combined ANZ leadership team, with OMG’s New Zealand operations having executive oversight as a stand-alone market.
Grafton will lead OMG’s New Zealand agencies OMD, PHD and Hearts & Science.
Grafton will be supported by Nigel Douglas, CEO of OMD New Zealand, and Jane Stanley, CEO of Hearts & Science, ANZ. Nikki will report to OMG APAC CEO Tony Harradine, effective immediately.
Harradine said as one of OMG’s epicentres of growth in Asia Pacific, New Zealand represents a crucial market.
"A tenacious leader, Nikki understands what makes consumers tick and is adept at translating clients’ ambitions into tangible results," Harradine said.
"The close-knit client relationships she has forged signify brand confidence in OMG’s Agency as a Platform proposition and our talent, making Nikki a key pillar in delivering competitive advantage for our clients and the business in New Zealand."
Grafton said this is an exciting time for OMG in New Zealand.
"I look forward to working alongside our talented teams to drive innovation, deepen partnerships and create meaningful impact in the market," Grafton said.
PHD New Zealand managing director Abby Parkin will be elevated to CEO, effective 1 March, working closely with Grafton to ensure a smooth transition.
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