Omnicom Media Group (OMG) has invested $3 million into a program designed to attract career changers to the media agency industry.
Kickstart@OMG will provide successful applicants with all the training required to change occupations and start a career in media.
OMG anticipates applicants will have a range of diverse backgrounds coming from areas such as finance, real estate, auditing and customer service.
The positions initially offered as part of the Kickstart@OMG program are all full-time paid positions offering a competitive salary designed to allow most applicants to change careers mid-stream.
OMG CEO Peter Horgan said: “The media agency industry offers purposeful careers to those looking for the opportunity to make a real difference, influence people, business, and the communities we live in.
“This new OMG initiative is all about welcoming people in other industries to our industry, letting them know about the opportunities on offer and giving them all the support they need to get started.”
Interested applicants will be asked to register interest at www.kickstart@omg.com.au. Applications close on Sunday, October 2, with the program kicking off in early November.
It’s hoped that participants in the program will have a similar experience to Lucy Woodward, a planning manager at OMG media agency, Foundation.
Woodward said: “I made the switch from audit to media five years ago and haven’t looked back.
“I love the diversity and creativity in my role which has been made even more interesting with the variety of clients, co-workers & partners I’ve met along the way.
“I was surprised how many of my skills were transferrable and valued in media, so it felt like I wasn’t starting over.”
Kickstart@OMG will be headed up by Alanna Bowman, a former senior investment manager at PHD Sydney, the program will combine both theoretical learning presented by OMG specialists as well practical training on dedicated client teams like Telstra, Suncorp, Coles, Vic Gov, Unilever, VW, Asahi and ANZ Bank.
Participants will have the opportunity to specialise in one of many areas such as programmatic, media investment or media planning.
Alanna Bowman said: “There are so many people who start on a career path and after a few years realise they are unhappy. They are looking for a change but the prospect of starting over in a new field can be overwhelming.
“Kickstart@OMG has been designed to provide support, training and guidance to these people as they embark on their journey into Media.
“My hope is that media professionals will hear about Kickstart@OMG and recommend it to friends and family”.
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