Omnicom has acquired LeapPoint, a digital advisory firm helping organisations improve the performance of their marketing lifecycle.
The move, via marketing unit Omnicom Precision Marketing Group (OPMG), is part of a strategy to offer the industry’s most comprehensive end-to-end content solution.
Commercial details haven’t been released.
“LeapPoint’s outstanding depth of expertise across the Adobe Content Supply Chain, and Workfront specifically, makes them a vital strategic addition for Omnicom,” said Luke Taylor, CEO of OPMG.
“LeapPoint is an expert in delivering the process optimisation, workflow automation and technology integrations critical to the implementation of a modern marketing operating model.
“This acquisition therefore not only strengthens our existing content supply chain capabilities, but also further positions OPMG as a leader in the digital transformation space.”
LeapPoint services streamline and automate workflows, break down operational silos, and improve team collaboration.
The acquisition builds on Omnicom’s partnership with Adobe including being a Platinum Level Partner.
LeapPoint, led by co-founder and CEO Nik DeBenedetto, helps Fortune 1000 enterprises optimise the performance of their marketing organisations by integrating people, processes and Adobe technology.
“We look forward to scaling our ability to provide our customers with unparalleled content supply chain expertise, enabling rapid delivery and effective management of content at scale,” said DeBenedetto.
“As a result, our customers can deploy exceptional employee experiences while delivering on consumers’ demands for personalised interactions and powerful brand experiences.”
Omnicom posted better than expected organic growth of 5.2% for the June quarter. Revenue was $US3.9 billion and net income $328.1 million.
The global advertising group expects full year organic growth of 4%-5%, with “strong” net new business wins and pipeline.
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