Kristiaan Kroon.
Kristiaan Kroon, the chief investment officer of Omnicom Media Group (OMG) Australia for the last eight years, has been promoted to the newly established role of chief operating officer.
He will be responsible for OMG agencies, including agencies OMD, PHD and Hearts & Science, and will oversee the leadership team that had reported to OMG ANZ CEO Peter Horgan, who will be stepping down in 2025.
His appointment is effective immediately.
"OMG is a phenomenal business because of its exceptional people and the amazing brands that choose to work with us every day," he said.
"In my new role, I will ensure that we remain focused on the mission: delivering both the deep specialisation and deep integration our clients need to grow sales and share in a complex marketplace.”
Kroon will report directly to Tony Harradine, chief executive officer, OMG Asia Pacific.
“As one of the most respected and well-known investment professionals in the market, Kristiaan is the best candidate to lead OMG Australia during a transformative time in the business of helping brands connect with consumers,” said Harradine.
“His appointment reflects an impressive track record as both an agency and industry leader. During his tenure with OMG, he has played an instrumental role in elevating our investment capabilities, solutions, and partnerships to deliver added value for our clients. I am confident Kristiaan will effectively supercharge growth and transformation for our business and clients.”
Kroon joined OMG Australia in 2017 following two decades on the sell side of the industry where his experience included leadership roles at multi-media Australian publisher Fairfax Media (now Nine Entertainment Company) and UK commercial news publisher Trinity Mirror Group.
As chief investment officer for OMG Australia, Kroon led the evolution of the group’s go-to-market strategy from traditional siloed investment practices to the agency as a platform model that connects media, content, and commerce to unlock brand growth for OMG clients
Kroon is the first of two leadership appointments that OMG will be making in the ANZ market in the wake of Horgan’s departure. The New Zealand leadership is expected to be named early March quarter.
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