Hearts & Science, Omnicom Media Group's newest media agency, has appointed Jonathan Betts as chief experience officer.
Betts joins Hearts with more than 18 years' experience in the media industry in Australia and the UK, the last four years of which were with OMD.
He has worked on clients such as McDonald's, Nestle, Volkswagen and Westpac and prior to Omnicom he was with Zenith as a business director and MediaCom as the head of digital. Jonathan has also served on the IAB measurement committee and MFA digital subcommittee.
He will report into Jeremy Bolt, CEO of Hearts & Science, and work closely with Wendy Gower, MD Sydney and Richard Smith MD Melbourne.
“I have observed the creation of Hearts & Science and its appeal to data driven advertisers with great interest, I feel privileged to have the chance to join a talented and ambitious team as they build this business in Australia” Betts says.
Hearts sits alongside OMD and PHD in OMG’s stable of brands as Omnicom’s data-driven marketing agency.
Jeremy Bolt, CEO of Hearts Australia, says: "I have worked closely with Jon during my time at Annalect and can see the depth of experience, capability, knowledge and innovation he brings to clients to help them win with data. A capability and way of thinking core to the Hearts proposition.”
Bolt says Betts was the ideal candidate based on his in-depth and comprehensive knowledge of the industry and media planning as well as his experience in successfully understanding and applying data and technology for advertisers.
He brings significant experience in using audiences to enhance media outcomes and experiences for both brand and customer.
He will be based in Sydney but have a national role across the Sydney and Melbourne offices. Jonathan will cover all aspects of planning, media strategy, data driven insights and related processes.
Betts starts his new role next month.
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