Omnicom Media Group’s data and technology offering, Annalect has added two leadership positions.
Bojana Manojlovic re-joins Annalect after a short travelling hiatus in the newly created general manager – advanced analytics role, and is joined by Anelida Pardini, who moves into the director of client services role from sister agency, PHD.
Manojlovic joined Annalect as the head of data science from Commonwealth Bank in 2021, and the Pardini is a PHD veteran, serving as a group business director since 2010, overseeing some of the agency’s premier clients during that time.
Acting lead at Annalect, Schalk van der Sandt said: “Annalect has experienced fantastic growth over the last couple of years, and we have some very positive momentum going into 2023.
"I don’t think we could have done any better than Bo and Anelida. Bojana is an absolute master of her craft, and Anelida is a proven operational powerhouse.”
Pardini said: “It is essential to join the dots, strategically and practically, and set up process and operations that makes delivery simple, but effective.
"I’m excited to bring the expertise I’ve developed in the agency environment to Annalect, and to deliver the advanced marketing solutions that will create the competitive advantage for our clients.”
Manojlovic said: “I could not be more excited to rejoin Annalect.
"With its data and technology offering brought to life by some of the best technical minds in the business, I am thrilled to back at OMG delivering true value to our clients.”
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