OMG picks up Reckitt Benckiser media account from Zenith

By AdNews | 6 December 2024
 

Multinational consumer goods company Reckitt Benckiser has moved its media account to OMG from Zenith, after 14 years.

Reckitt Benckiser, which brands includes Air Wick, Calgon, Cillit Bang, Finish, Harpic, Lysol, Mortein, Vanish and more, is Australia's third biggest advertiser.

The pitch was a two way shoot out with incumbent Zenith and OMG.

 

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