Hayley Pyper, Lauren Easton, Sophie Walsh, Lisa Leicester, Nick Hurley and Erin Fletcher
OMG Australia has had a series of leadership promotions within OMG Content.
OMG Content is a specialist business unit servicing all OMG agencies, the team of 70+ experts nationally deliver work across partnerships, social, content and multicultural communication, such as Telstra – Free calls to Santa (current 2024 MFA Grand Prix) and AAMI to the Rescue.
Sophie Walsh has been promoted to head of OMG Content Sydney.
Hayley Pyper promotion to head of shape.
Erin Fletcher promotion to head of drum Sydney.
Nick Hurley promotion to head of create Sydney - partnerships.
Lisa Leicester promotion to head of create Sydney - social and innovation.
Lauren Easton promotion to head of made.
OMG Content managing director Thomas Hutley said the team is on a rapid growth trajectory.
"I’m exceptionally proud of the best-in-class work we’re consistently delivering for our clients, and the trust we have built in our offering," Hutley said.
"These promotions are testament to the depth of expertise and leadership we have built within our business.”
OMG Australia COO Kristiaan Kroon said brands increasingly need high quality media executions that cut through the exponential growth in advertising inventory served to consumers.
"Our amazing OMG Content teams are responsible for crafting and executing market leading creative solutions that challenge convention, consistently delivering growth for brands," Kroon said.
"Sophie, Hayley, Erin, Nick, Lisa and Lauren’s promotions are recognition of their amazing work to date and the growth they will deliver in 2025.”
All appointments are effective immediately and in place.
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