OMG acquires financial services specialist Ptarmigan Media

By AdNews | 12 July 2023
 

Omnicom Media Group has acquired Ptarmigan Media, a specialist agency providing end-to-end media and marketing solutions to financial services brands.

Commercial terms haven't been announced. 

Ptarmigan, founded in the UK in 1993, delivers a range of services including fully integrated media planning and buying, market research, search and social, as well as content and creative.

The company specialises in serving financial services clients in the Asset Management, Life and Pensions, Banking, Trading and Platforms, Wealth Management, Fintech, and Insurance sectors across APAC, EMEA and North America.

Ptarmigan is headquartered in London and has several office locations around the world, including Hong Kong, New York, Singapore and Sydney for its 100 plus media professionals.

“Ptarmigan and Omnicom Media Group have a shared understanding of the complexities of today’s media marketplace. Together, we can help our clients effectively navigate the market to drive business growth by combining the global strength, tools and technologies of Omnicom Media Group, and the deep category expertise Ptarmigan has built over its three decades working in the financial sector,” says Florian Adamski, CEO of Omnicom Media Group.

“The combined capabilities that will result from this acquisition will enable an unprecedented and singular depth of financial services industry expertise and media buying scale, translating to better outcomes for our clients, increased professional opportunities for our people, and accelerated growth as Omnicom Media Group and Ptarmigan join forces.”

Ptarmigan CEO Matt Ball says combining expertise with Omnicom Media Group’s industry leading tools and technology will have an exponential impact on the value the agency delivers.

Ptarmigan Media will continue to operate as an independent brand within Omnicom Media Group and will be led by its current management team.

 

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