OMD announced its appointment as media agency to Canva, the visual communications platform whose mission is to empower everyone in the world to design anything and publish anywhere.
The Australia company was recently valued at $19.3 billion, making it one of the world’s fastest growing private tech companies.
OMD Sydney will be responsible for media strategy, planning and buying for Canva.
CEO Aimee Buchanan: “We are thrilled to be working with Canva as they begin to focus on the Australian market.
"Canva’s core values are closely aligned to our own values, particularly around empowering others and making the world a better place through positive actions, inclusion and diversity. We look forward to strengthening these ambitions together through our partnership.”
Laura Nice, managing director, OMD Sydney: “We are so excited to welcome Canva to the OMD family. We look forward to seeing the partnership of Canva’s data-driven approach powered by Omni, OMD’s people-based precision marketing platform, at work as we help Canva connect with Australians.”
Zach Kitschke, CMO, Canva: “As the world becomes an increasingly visual place, almost every profession now needs to create engaging visual content.
"We’re excited to expand our partnership with OMD and pursue our crazy big goal to empower the world to design.”
OMD Australia has had a highly successful year with wins including the Victorian Government account in March.
The appointment is effective immediately.
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