Mindshare has appointed Nik Doble national head of investment for Australia, replacing Paige Wheaton who moved to Initiative as chief investment and partnerships officer earlier this year.
With 15 years’ experience in the media industry, Doble joins from OMD where he was head of investment, Melbourne. Prior to that he held several roles publisher side.
Doble will be responsible for driving strategic investments and partnerships to further enhance Mindshare's 'good growth' proposition. He will lead Mindshare’s Marketplace practice and oversee the agency’s intentional investment strategies across all media and integrated partnerships.
Doble will join Mindshare’s senior leadership team and report to CEO Maria Grivas. Doble will also work closely with Mindshare Melbourne Marketplace lead Lisa Fahey, Sydney Marketplace lead Wayne Jarvis, and with GroupM’s chief investment officer Melissa Hey.
Maria Grivas, CEO of Mindshare Australia, says the agency is thrilled to welcome Nik Doble to the Mindshare Australia family.
"His deep industry knowledge and personal values align perfectly with our Good Growth vision," Grivas sadid.
"Nik's ability to navigate the evolving media landscape and build strategic partnerships will undoubtedly drive our clients' success and accelerate our growth."
Nik Doble said Mindshare’s vision for Good Growth aligns seamlessly with his own outlook for how an agency can best meet the needs of clients and people now, and sustainably into the future.
"Central to the vision, and what I’m most passionate about, is developing holistic Investment strategy and capability that maximizes collaboration internally, fosters mutually beneficial relationships with our partners, and delivers on long term objectives for our clients," Doble said.
"I’m delighted to be joining the Mindshare Australia team and can’t wait to start delivering on our Good Growth ambitions with colleagues, clients and partners.”
Melissa Hey, GroupM chief investment officer, said the agency is excited to have Nik join the broader GroupM investment leadership team.
"His market knowledge and investment expertise will build on Mindshare’s strengths and ensure the team can continue to deliver their intentional media investment approach," Hey said.
Doble starts with Mindshare in September.
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