OMD Brisbane has been appointed to the media account for mattress company, Sealy.
With five manufacturing plants and over 750 employees around Australia, Sealy is stocked by multiple retailers including Amart, Myer, David Jones, Freedom and Harvey Norman.
“We are thrilled to be partnering with Sealy and it’s great to be on board to drive the new brand relaunch. We look forward to working with them, to herald the next era of their brand and deliver business growth," OMD group managing director Kenny Stewart says.
OMD Brisbane will be responsible for all media strategy, planning and buying for Sealy. The appointment coincides with the relaunch of the Sealy brand, with the positioning of their innovative products as “It’s clearly a Sealy”.
“The OMD team have shown undeniable passion and knowledge of our brand. It’s a significant time for Sealy with our brand relaunch, so we are delighted to be working with such a capable and committed team," Sealy senior brand manager Ann Strini says.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.