OMD Brisbane has been appointed Amart Furniture's media agency, following a competitive pitch process.
Independent media agency Nunn Media is the incumbent and has held the account in NSW since November 2020.
OMD will now deliver business transformation for Amart Furniture with full service media capabilities locally in Brisbane.
Kenny Stewart, OMD Queensland and Victoria group managing director, said the agency is delighted to be selected as Amart’s media agency partner.
"This partnership is especially pleasing for our OMD Brisbane team to ably demonstrate their established retail prowess and transformation expertise in support of Amart Furniture’s progressive growth ambition," Stewart said.
David Bauer, Amart Furniture general manager – customer, said his team ran a rigorous RFP process and throughout OMD was able to demonstrate their excellent credentials.
"We are really excited about what our partnership can bring for Amart’s ongoing growth and success," Bauer said.
Laura Nice, OMD Australia co-CEO, said OMD is thrilled to have this opportunity to partner with Amart across the breadth of OMD Brisbane’s agency offering.
"Our Brisbane team are passionate about the Amart Furniture partnership and excited to deliver on a transformation plan that is set to collectively drive market leading results," Nice said.
The appointment is effective from August 1, 2023.
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