The Outdoor Media Association (OMA) and the RSL have partnered together for the sixth year in a row to encourage Australians to commemorate ANZAC Day.
The partnership will see OMA members across the country display RSL’s ANZAC Day campaign – That’s the ANZAC spirit – across thousands of OOH digital signs in the lead up to and on ANZAC Day on Friday, April 25.
Since 2020, OMA members have donated more than $30 million in advertising value in support of the RSL’s national commemorative campaigns for ANZAC Day and Remembrance Day.
“ANZAC Day is an opportunity for us to come together as a nation to pay our respects to current and former members of the Australian Defence Force for their service,” RSL Queensland State President Major General Stephen Day said.
“It is a day for all Australians to reflect and honour the selflessness and courage of our service personnel. It gives us an opportunity reflect on the example of mateship they offer, and the role mateship plays in helping communities get through challenging times.”
OMA CEO Elizabeth McIntyre said it was important to continue honouring those who had served.
"Support for the Anzac Day campaign is important for the OMA and our members. Now in its sixth year, our partnership with the RSL reinforces our commitment to community engagement and honours the sacrifices of current and former defence personnel,” she said.
OMA members supporting the campaign include Australian Outdoor Sign Company (AOSco), BIG Outdoor, Bishopp Outdoor Advertising, Cartology, Civic Outdoor, Ei Media, Gawk, Gipps Outdoor, goa billboards, JCDecaux, Locus, Motio, Multicultural Outdoor (MCO), Nettlefold, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS, S Connect - Stockland, Tayco Outdoor Advertising, Tonic Media Network, TorchMedia, Total Outdoor Media (TOM), VMO and Vicinity Centres.
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