Wildstone and Manboom have joined the Outdoor Media Association.
This brings the total number of OMA asset owner members to four.
OMA CEO Elizabeth McIntyre said the addition strengthens the OOH industry's ability to innovate and grow, reinforcing the mission to support collaboration and diverse formats across the industry.
"We look forward to their contributions as we continue advancing outdoor advertising in Australia," she said.
Wildstone focuses on the digitisation of OOH media assets, while Manboom is a boutique property and advertising infrastructure developer, focusing on integrating OOH advertising signage platforms into property development.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.