The Outdoor Media Association (OMA) has added Motio CEO Adam Cadwallader and JCDecaux Australia chief financial officer David Watkins to its board of directors.
Cadwallader brings more than three decades of expertise in the media industry, with 24 years dedicated specifically to the out-of-home sector. Having begun his career with Network Outdoor, now known as oOh!media, he has also held senior sales roles with Eye Corp and Inlink.
Watkins has a background as a chartered accountant and experience in business turnaround and financial management frameworks. His expertise spans M&A, change management, risk mitigation, and executive decision support.
OMA CEO Elizabeth McIntyre said the duo's "proven track records of innovation, strategic thinking, and dedication to excellence align seamlessly with our commitment to driving growth and advancement within the OOH advertising industry".
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