Old El Paso has unveiled a familiar face, partnering with Mia Agraviador - the original taco girl from its ‘por qué no los dos’ ad - for a campaign celebrating the Double Layer taco hack.
Made with Old El Paso Hard ‘N Soft Taco kits, the Double Layer taco consists of having a hard shell taco shell inside a soft tortilla, for added crunch and less mess.
Head of World Foods, Old El Paso for Australia/New Zealand, Bronwyn Cheng says: “When we saw people having fun experimenting on socials to create the Double Layer Taco, we thought what better way to answer the age-old question, why not have both? than bringing Mia back. We are beyond thrilled to partner with her once again. Mia is central to a huge cultural moment for both Old El Paso and the local psyche!”
Agraviador, who is now 22, was only six when she featured in the famous Australian campaign. Airing almost two decades ago, the tagline has embedded itself into culture in such a way that many people solve the age-old problem of having to choose between two options, by asking ‘por qué no los dos’ (why not have both?) in response to everyday scenarios.
Agraviador: “I would have never imagined that I’d be back more than 15 years later, recreating the tagline that played such a huge role in my life - especially for a taco trend that has gone viral on TikTok!
“It’s always so surreal when I’m out and about with friends and family, at lunch or the shops, and we hear people ask ‘por qué no los dos’ when deciding between two things. It’s really become a national catchphrase. I also have latino heritage and love all Central and South American inspired foods, so I’m super proud that I get to carry that with me."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.