Hilary Badger, Tommy Cehak and Tim Woolford
Publicis creative agency Leo Australia has appointed three executive creative directors across Melbourne and Sydney.
Hilary Badger joins as ECD in Melbourne, alongside the promotion of group creative directors Tommy Cehak and Tim Woolford to ECD's in Sydney.
Badger joins with more than 20 years of experience, having most recently worked at Ogilvy in Melbourne, where she worked on the AAMI business before it was won by Leo in a consolidation of the entire Suncorp portfolio.
Badger said with new business wins, new energy, even a new name – what an exciting time to join Clare Pickens, Andy Fergusson and the team.
"Creating transformative work for Australia’s biggest brands is what drives me. And to do so at Leo where diversity and humanity are recognised as essential to creativity - I’ve found the right home," Badger said.
“With the seamless integration of agencies in Publicis Groupe elevating Leo's own creative and strategic prowess, there’s a clear path forward to achieving the biggest, bravest and most effective creative work with the team at Leo.”
Since joining in 2023, Tommy Cehak and Tim Woolford have crafted award-winning work for Diageo, Amazon, and DNSW, with projects like Bundaberg Rum’s “Wedding that Fans Built” and Johnnie Walker’s “In Her Boots”.
Leo Australia chief creative officer Andy Fergusson said he is very excited that Hilary is joining the team.
"I’ve been a big fan of her work for a while now. She has a proven track record as a creative leader and is respected throughout the industry. She is the right person to build on the momentum in our Melbourne office; we are lucky to have her," Fergusson said.
"I also couldn’t be happier to announce Tim and Tommy’s promotion. Since joining Leo, they have made a huge impact on the work, the people, and the culture.
"They have been instrumental in strengthening the agency’s position, and I am excited to see them grow into their new roles moving forward.”
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