Ogilvy has launched a sustainability practice in Australia, as brands and business face increasing pressure to clearly communicate environmental social and governance (ESG) goals and progress.
The practice brings together a team of experts from Ogilvy PR, Ogilvy Consulting and Cannings Strategic Communications and will provide strategic counsel, reputation management, investor relations, stakeholder engagement, behaviour change and crisis support.
Expertise will be drawn from across Ogilvy, including Ogilvy PR communications specialists Nino Tesoriero, Jacquie Potter and Brian Corrigan; plus Toby Harrison from Ogilvy Consulting; Luis Garcia from Cannings Strategic Communications; and Dane Smith representing Ogilvy’s behavioural science expertise.
Ogilvy’s chief counsel, Nino Tesoriero, said: “Environmental and social issues are becoming a major consideration for Australian consumers, and yet they don’t believe that business or government are doing enough to address them.
"Our new Ogilvy research also found more than half of consumers (53%) would boycott a brand they consider to be unethical, highlighting the need for brands to be better corporate citizens.
“As a result, clear communication of meaningful action will be increasingly important as companies navigate their way through these complex issues in search of sustainable progress and business success.”
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