Til It’s Done by Ogilvy Melbourne dominated the Effie Asia Pacific awards announced in Singapore.
The agency, also claiming Agency of the Year, emerged with 3 Golds, 1 Silver and the Grand Effie for the work with Football Australia.
And Football Australia and The Matildas walked away with Marketer of the Year and Brand of the Year for their success in the Til It’s Done campaign.
Ogilvy held on to the top honour Agency Network of the Year for the sixth year running with 6 Golds, 7 Silvers, and 14 Bronzes coming out from Australia, China, India, Thailand, Singapore, and South Korea.
The Womb Communications was crowned Independent Agency of the Year, the second time the India-based agency has come out on top.
Winners emerged across 10 territories, with India leading the winner’s table with 34 Effies, followed by Australia with 15 Effies, and New Zealand close behind at 13 Effies.
“The APAC Effie Awards provide a platform not only for recognizing outstanding work but also for inspiring our industry to strive for excellence as marketers,” said 2024 Awards chair Tze Kiat Tan.
“Winning an Effie is proof that you have delivered results and made an impact in our highly competitive and diverse landscape. Congratulations to our winners on this remarkable achievement and for setting a new standard for marketers in our region."
The Special Awards, based on the total calculation of points accumulated by each winner and finalist:
The full list of WINNERS
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.