Lion brand XXXX has moved creative duties for its Summer Bright Lager and Gold brands to Ogilvy and Host, following a creative review.
It means that BMF, which has been working with Lion for the past 18 years, will no longer be on that specific account, but continues on other Lion brands including 5 Seeds, James Squire and Lion's beer category promotions.
The appointments also broaden the remit for Ogilvy and Host which had previously worked on Lion's Hahn and Tooheys brands, respectively.
Ogilvy Australia recently appointed Saurin Worthington as its head of media to facilitate a more collaborative approach with other agencies on clients' rosters.
“Our collaborative approach has seen some outstanding work executed for Hahn SuperDry during the past 12 months and we’re looking forward to extending this to the XXXX brand for its Summer Bright Lager,” Fox told AdNews. “Great things can happen when great brands work together.”
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