Transport for NSW has appointed Ogilvy Australia as the creative master agency for its Road Safety portfolio.
The review for the account began in March this year, with a select few creative agencies invited to pitch.
Ogilvy’s remit focuses on creating behavioural change among road users to improve road safety. It will include initiatives such as Drink and Drug Driving, Speeding, Fatigue and Pedestrian Safety.
“As one of the long-term partners of Transport for NSW it is a privilege to be chosen as its communications agency of record going forward,” David Fox, CEO of Ogilvy Australia says.
“The task at hand is important and we do not take for granted the role we play in helping the team at Transport for NSW save lives.”
Rita Harding, executive director of marketing & campaigns at Transport for NSW, says it’s excited to be working with Ogilvy on one of its most important challenges.
“Throughout the pitch process they demonstrated great strategic insight and offered us a partnership solution we are confident will lead to great work and great results,” Harding says.
Transport for NSW has signed a multi-year partnership with Ogilvy Sydney, which will begin work immediately on the account.
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