Ogilvy executives have launched an initiative across LinkedIn to encourage people to wear a mask.
#OurNewJob came about when Ogilvy executive creative director Gavin McLeod was catching public transport on his way into the office and feeling like a bit of an idiot as he was the only one wearing a mask.
Feeling self-conscious while wearing a mask is something many Australians experience as they are not used to wearing one.
However, the science shows that wearing masks in public where social distancing is difficult can make a big difference in arresting the spread of COVID-19.
This led Ogilvy to try and do something about it by heroing mask wearing in the place where everyone goes out of their way to portray themselves in a professional manner – LinkedIn.
The Ogilvy team came up with a clever hack, whereby updating your current job description to Mask Wearer automatically notifies your LinkedIn network so that everyone sees the important message about wearing a mask.
By replacing your profile picture with one of yourself wearing a mask, they hope it will start to normalise mask wearing.
The agency is asking the LinkedIn community to show their support for #OurNewJob by changing their profile picture, updating their job description to help spread the word and wearing a mask when they need to.
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