The Suncorp Group has appointed Ogilvy Australia to manage its GIO Insurance creative account.
Mim Haysom, CMO/EGM Brand & Marketing at Suncorp Group: “Ogilvy has enjoyed a great relationship with the Suncorp Group over the past 20 years, through their involvement with AAMI and most recently, Vero insurance brands.
“During this long partnership they have helped us deliver standout creative and effective work. We are looking forward to more of this kind of big thinking for our GIO brand”.
Ogilvy Melbourne recently did the AAMI brand campaign, Cover for the everyday arena, coinciding with the Tokyo 2020 Olympics. Ogilvy Australia has started work on the GIO creative account across all media, with a new integrated brand campaign launching soon.
Gavin MacMillan, Managing Director of Ogilvy Australia, Melbourne: “This is a much-cherished opportunity to work with another great Australian brand. We are very grateful to Mim and her team for entrusting us with the GIO brand which has its own special place in the category.”
Mark Condon, Manager GIO Marketing at Suncorp Group: “We were impressed with the collaborative nature of Ogilvy’s team and their outstanding storytelling and brand building expertise, which is truly world-class. We are certain this is the start of a new chapter for the GIO brand in Australia and we are thrilled to partner with Ogilvy to make it happen, together.”
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