Officeworks is expanding its retail media offering with the introduction of digital screens in 170 of its stores nationally.
The roll out follows a successful trial in key stores and builds on Officeworks’ retail media offering which already offers a range of owned and paid media advertising.
Officeworks’ screen network will display a combination of branded and supplier content on digital screens strategically positioned throughout the store for maximum visibility and impact.
Officeworks GM of customer and online Jessica Richmond said the this evolution of the company's retail media network will provide customers with an improved in-store experience and give brand partners the opportunity to connect with them at scale.
"We’ve seen a strong response from supplier to our current retail media offering so we're excited to now give them and new brand partners access to digital screens across our store network nationally,” Richmond said.
reo, powered by oOh!media, has been selected by Officeworks to deliver and manage the in-store screen network, including hardware, software and services, under a multi-year agreement.
oOh!'s chief retail media officer, Neil Ackland, said this partnership highlights the strength of reo in enabling retailers to stand up a best-in-class screen network by tapping into the expertise of reo and oOh!.
"I’m delighted to be working with Officeworks to bring their strategic vision to life," he said.
Installation of in store screens is underway with the full expanded network available from March 2025.
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