Australian smoked salmon brand Ocean Blue released its first major campaign via Melbourne agency SICKDOGWOLFMAN.
The independent developed an engaging and personable tone of voice underpinned by an ownable visual identity that separates Ocean Blue from its competitors.
The agency built a campaign based on personality and consistency, aimed at establishing Ocean Blue as the long-term smoked salmon brand of preference in Australia.
James Orr, creative director and founder, SICKDOGWOLFMAN, said: “The beauty of the opportunity with Ocean Blue was to start fresh. To create a brand that’s bold, confident and clean, and naturally engaging in an FMCG world that can be far too functional.”
Claudia Boniburini, marketing manager, Max Foods: “Ocean Blue is a quality product that elevates whatever ingredient, snack or meal its paired with. We love how the team at SICKDOGWOLFMAN have brought this to life.”
The campaign will run across outdoor, digital and social.
Credits:
Client – Max Foods
Marketing Manager: Claudia Boniburini
Chief Sales and Marketing Officer: Daniel Thompson
Creative Agency - SICKDOGWOLFMAN
James Orr - Creative Director
Jess Wheeler - Creative Director
Jake Turnbull - Design Director
Jarrick Lay - Business Director
Cat O'Brien - Account Manager
Producer - Seonaid Drummond
Adrian Lander – Photographer
Strategic Partner - Untangld
Co-Founder + Business and Operations Director: Jamal Cassim
Co-Founder + Strategy & Research
Director: James Needham
Associate Business Partner - Sarah Cox
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