Nunn Media has been appointed strategic media partner for food brand SunRice following a competitive pitch.
The independent agency will take the lead role in managing media planning and buying for the brand across Australia and New Zealand.
The win comes after an extensive pitch process focussed on finding an agency that could best deliver integrated media strategies that will help achieve the company’s ambitious growth goals across the region.
SunRice chief marketing officer Tamara Howe said Nunn Media stood out during the pitch process for their strategic insight, creative thinking, and commitment to delivering results.
"Their innovative approach and deep knowledge of the Australian and New Zealand markets will be invaluable in helping us elevate our brand and connect with consumers in meaningful ways," she said.
The SunRice Group is a global FMCG business operating across 10 countries and has 35 major brands that are sold in close to 50 global markets.
Nunn Media Sydney managing director Chris Walton said the team is really looking forward to helping SunRice propel their business forward.
"This is a fantastic opportunity for us to demonstrate our media expertise and deliver measurable results for a brand that has such a strong legacy in both Australia and New Zealand and look forward to a long and successful partnership," he said.
"We are on an exciting trajectory, growing not only in scale but also in recognition due to the quality of the work being done and the results that work is achieving."
SunRice is the latest win for Nunn Media and follows its appointment for Spotlight, Anaconda, Harris Scarfe, Baker’s Delight and Melbourne Airport.
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